Study On The Development Strategy Of The Supply Chain Finance Business Of Guangxi Beibu Gulf Bank

Guangxi Beibu Gulf Bank(the Bank),set up in October 2008,is a provincial commercial bank established with the state's implementation of Development and Opening Strategy of Beibu Gulf Economic Zone.As of 2018,the Bank has grown into a modern commercial bank with good corporate governance and risk management mechanisms,with total assets of more than 150 billion yuan and net assets of over 11 billion yuan.With the rapid development,the Bank's requirements for business diversification are becoming increasingly obvious,especially the loan business serving the small and medium-sized enterprises,which is the business segment the Bank attaches great importance to.In recent years,more and more commercial banks have taken the initiative to carry out supply chain finance business,and constantly make business innovation to gain greater market share,and provide more attractive financial services for the enterprises.However,the Bank still lags behind in innovation in supply chain financial services,so the important purpose and significance of this paper is to study its development strategy of supply chain finance business.This paper adopts the method of combining theoretical research with practical research to study the strategy on the development of the Bank's supply chain finance business.Based on the study of relevant literature and theories,this paper has drawn lessons from the commercial banks at home and abroad with relatively mature experience in the development of supply chain finance business to analyze the Bank's macro environment,competitors,development trend,marketing strategy,risk control and management on the development of supply chain finance business through the theoretical methods such as PEST Analysis,Michael Porter's Five Forces Model,SWOT Analysis,etc,and combined with the needs and operating conditions of the Bank.Combined with the characteristics of the industry and enterprise,and based on the purpose of serving the small and medium-sized enterprises of the Bank,this paper puts forward the development strategy and corresponding guarantee measures applicable to the supply chain finance business of the Bank,in the hope of contributing to the development of the Bank's supply chain finance business.