Research On Competitive Strategy Of Jiajiahong Chinese Rosewood Furniture Company In Dongxing City

Dongxing Jiajiahong rosewood furniture company after more than 10 years of development,the macro environment and its own internal situation are changing,the industry itself is also developing,the company is facing the market competition pressure is gradually increased.Therefore,the company needs to formulate corresponding strategies to ensure that it can obtain long-term competitive advantages in the market.Based on the actual research,this paper gives some thoughts on how to strengthen Jiajiahong rosewood furniture company in Dongxing City.This paper focuses on the competition strategy of Jiajiahong rosewood furniture company in Dongxing City,and analyzes the strengths and weaknesses,development opportunities,and major threats of Jiajiahong rosewood furniture company,starting from the specific situation of Jiajiahong rosewood furniture company.It is believed that among the three competition strategies,the company adopt a differentiated competition strategy is more sensible.The relevant elements of the competition strategy adopted and the measures adopted are described in different categories,and corresponding safeguards are developed for the risks that may arise.In order to help Jiajiahong rosewood furniture company in Dongxing to achieve a big breakthrough,but also on the enterprise competition strategy management thought in the actual operating situation and different industries in the application of practice of a kind of exploration.