The Research On The Marketing Strategy Of QL Rosewood Furniture Co., Ltd

China’s furniture industry under the background of reform and opening up, through the rapid development of rare historical, now has already become an important part of China’s social and economic, the for national economic development and national emphasis on domestic market plays a more and more important role. In recent years, with the revival and development of Chinese traditional culture and the continuous improvement of the value of the traditional furniture market, Chinese rosewood furniture is facing an attractive market opportunities. However, due to historical reasons mahogany furniture industry, small and medium enterprises is still the mainstream market, the use of marketing tools are relatively backward, there is also a copy of the same style design, lack of innovation awareness. Due to the increasingly fierce competition in the furniture market in the background, China’s mahogany furniture enterprises should adjust the marketing strategy in a timely manner, innovative ideas, to seize market share, access to enterprise development opportunities.By applying the theory of marketing management, the author tries to study the marketing strategy of QL rosewood furniture company. From the analysis of the furniture industry at home and abroad development status and internal and external environment of the enterprise with SWOT analysis according to the specific circumstances of the QL rosewood furniture company, leading to the discovery of company’s own strengths and weaknesses, identify threats and opportunities, and through the actual investigation furniture market environment, try tried to find out the future trend of the market, and selected the company’s main target market, combined with its features of the product to make the correct positioning of the market, the article will of QL rosewood furniture company marketing applied to the price strategy, product strategy, marketing strategy, and channel strategy for in-depth analysis and explore. Thus QL rosewood furniture to find a suitable marketing strategy, so that enterprises have been growing. At the same time also hope for the market similar to the QL mahogany furniture companies to provide marketing reference.