| With the rapid development of Internet technology,especially the arrival of the 5G era,Internet technology has been widely used in the tourism industry,and a large number of tourists are willing to choose to share their real experience of tourism on the network.So that the Internet gathered a large number of spontaneous,real travel notes.This kind of digital footprint provides a new data basis for studying the temporal and spatial characteristics of tourist preference.In this paper,with the help of web crawler technology,the text of travel notes published by Ctrip net visitors to Chengdu Grade A tourist attractions is used as the data source,combine the choice of tourism preference with attention degree,and use the mathematical statistics methods such as excel and so on,and make use of the method of mathematical statistics,such as excel.ARCGIS spatial analysis method and social network analysis method,this paper explores the temporal and spatial characteristics of tourist preference and its influencing factors in Chengdu A scenic spot,and then analyzes the time of tourism demand,tourism supply and tourism re-engineering in terms of tourism demand level,tourism supply level and tourism reengineering level.Two dimensions of space for Chengdu A-level scenic spot to improve tourist preference for the feasibility of suggestions.The main conclusions of this study are as follows:In terms of the time characteristics of tourism preference:touristsundefined preference to Chengdu scenic spots is increasing year by year,and the overall pattern of touristsundefined tourism preference in Chengdu is"spring and summer is prosperous,autumn and winter is weak",and the time distribution is not uniform.Historic sites,natural scenery and block town type scenic spots constitute the core of Chengdu scenic spot.The average daily stay time of tourists is about 3 days,and the deep tourism of Chengdu is still in the primary stage.(2)in the aspect of spatial characteristics of tourism preference,the spatial distribution of tourist network attention in Chengdu A-level scenic spot has changed from"one center"to"multi-center"gradually in the past six years;The characteristic of"edge-core"is prominent,and the distribution feature of non-equilibrium is concentrated in the whole.The center of network concern in some areas forms a peak region,and the center of high value is located in the main city area and Dujiangyan city,respectively,and shows a decreasing trend from the center to the periphery.The spatial agglomeration characteristic of touristsundefined preference presents the spatial agglomeration pattern of"double-core and multi-point",and the spatial distribution variability of tourism aggregation index of different scenic spots in each season is strong.The diffusion range of some high-density core hot spots can be transferred with the season,and some cold spots gradually become the core hot spots along with the season.Tourists prefer spatial co-occurrence network nodes with uneven distribution,and most of them need to connect with each other through the core network nodes.The spatial distribution of tourist preference is uneven,and the tourist preference scenic spots are over concentrated in the main city area and Dujiangyan city,which has caused"shadowing effect"to other scenic spots.(3)at the level of tourism demand,it puts forward the suggestions of weakening the seasonal difference,reasonably allocating resources,giving full play to the advantages of network marketing,constructing the image of tourism network,strengthening the publicity intensity and raising the popularity of new scenic spots at the level of tourism supply.The suggestions of adjusting the structure of tourism products and adding new tourism core attraction points are put forward,such as implementing the linkage development between scenic spots and the region at the level of tourism re-engineering,and strengthening the cooperation of tourism outside the region to reduce the seasonal impact of tourism. |
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