The Study On Development Strategy Of Yang Lv Heat Energy Co.,LTD.

Central heating is the most popular heating method now in China,and it is supported and advocated by Chinese government at present.Compared with the past decentralized heating,central heating has prominent advantages in energy saving,emission reduction and technical equipment,which conforms to the general trend of environment-friendly social development and is more suitable for modern life style.Fujian Zhangpu Yang Lv Heat Energy co.,LTD.(YLHE)is an industrial park central heating enterprise,and is the only one in the park that has a franchise central heating service system.This kind of management mode is the typical pattern of district central heating in China.Although the central heating industry is protected by national policies and conforms to the law of economic and social development,under the situation of increasingly scarce energy and rising fuel,central heating enterprises still need to make appropriate strategic planning according to their own conditions and external environment to meet the needs of the current market.At the same time,since thermal energy products are priced by the state intervention,central heating enterprises also need to choose the right strategy to find ways to reduce costs and expand benefits.This paper takes YLHE as an example,to analyze the internal advantage and disadvantage,using PEST model analysis the macro environment of central heating enterprises,with Michael Porter's Five Forces model to analyze its competitive mode,combining with the industry development trend,through the SWOT matrix to the comprehensive analysis of various factors,put forward the most suitable for YLHE development strategy,namely the intensive growth strategy for the overall strategy for enterprise area advantages and characteristics of exclusivity),comprehensive advantage strategy for competition strategy(low cost,differentiation,transaction efficiency),the key to energy management,through the use of information means,The construction of energy management system,improve enterprise service capacity,reduce enterprise operating costs,and promote enterprises to achieve greater development while maintaining advantages.The research of this paper can provide beneficial reference for the strategy formulation,strategy selection and strategy implementation of central heating enterprises in industrial parks in China.The research of this paper can provide useful reference for the strategy formulation,strategy selection and strategy implementation of the central heating enterprises.