Research On The Impact Of Performance Expectation Gap On Enterprise Innovation Sustainability

Under the new era background,if traditional enterprises do not accelerate the transformation,they will be eliminated,and can not keep up with the trend of the development of the times.The traditional manufacturing industry which blindly manufactures roughly no longer meets the new requirements of the development of the times.China is in the critical stage of manufacturing transformation in 2025.Promoting the transformation and upgrading of manufacturing industry has become the key link of national development.Manufacturing has reached a very important transition time.Intelligent manufacturing is the way out in the future.To promote the innovation activities of enterprises,it is necessary to continue the innovation activities from traditional manufacturing to high-end business.In addition,in order to better "reduce the burden" of enterprises,the government has been constantly releasing positive tax signals.So far,China has initially formed a tax policy system which mainly focuses on enterprise income tax preferences and relatively comprehensive incentives for innovation.Especially since the business tax was changed to VAT,enterprises have obtained more tax preferences than before,and the tax pressure has further decreased.Low,so that enterprises can "light load on the battlefield",better carry out their own development activities,promote their own transformation and upgrading will be more rapid and convenient,and promote more flexible and independent development of enterprises.Taking all listed companies in the main board of Shanghai and Shenzhen stock markets from 2011 to 2017 as samples,this paper analyses the impact of business expectation gap on the sustainability of enterprise innovation,and takes into account the regulatory role of tax preferences.It is found that the greater the expected gap,the stronger the innovation sustainability of enterprises,that is,the performance expectation gap can promote the innovation sustainability of enterprises;the larger the expected surplus,the weaker the innovation sustainability of enterprises,that is,the performance expectation surplus inhibits the innovation sustainability of enterprises.Under the case of sub-sample consideration,compared with state-owned enterprises,the business expectation gap in non-state-owned enterprises is stronger.Compared with state-owned enterprises,the expected surplus of non-state-owned enterprises has a weaker impact on innovation sustainability.After adding the adjustment variable of tax preference,it is found that tax preference can enhance the promotion effect of expectation gap on innovation sustainability of non-state-owned enterprises in the case of expectation gap,while tax preference can significantly weaken the inhibition of expectation surplus on innovation sustainability of enterprises in the case of expectation surplus,and neither conclusion can be obtained in the sample of state-owned enterprises.To support.This paper demonstrates that the gap of business expectations affects the sustainability of sustainable innovation of enterprises and considers the regulatory role of tax preferences,at the same time,it also provides suggestions and references for promoting sustainable innovation activities of enterprises in China.