Study On Flower Industry Of Rose In Nanyang,Henan Province

With the popularization of household contract responsibility system and the orderly development of reform and opening-up policy,China’s flower industry has also encountered an unprecedented opportunity for development;planting mode has gradually moved from early small-scale farming to modern new agricultural production mode;the development of genetic technology has promoted hybrid breeding technology,thus ensuring the continuous innovation and improvement of new varieties of flowers.The scientific and standardized chemical analysis experiment ensured the optimal water and fertilizer ratio and provided an unprecedented guarantee for the improvement of the soil fertility of flowers.The local governments issued a series of policies to support the flower industry and improve the enthusiasm of flower farmers.Nowadays,in the critical period of rapid development of flower industry in various regions in China,how to promote the healthy and sound development of rose industry in Nanyang has become the most common concern of Nanyang City Government and rose flower practitioners.In order to respond to the call of Nanyang City Government and accelerate the steady and orderly development of rose industry in Nanyang City,this paper emerges as the times require.Firstly,this paper uses the method of qualitative analysis to make a brief summary of the research achievements of domestic and foreign scholars on agricultural industrialization in recent years through the reference literature,and chooses the research ideas of this paper;secondly,it gives a brief description of the concept of agricultural industrialization and agricultural standardization theory,information asymmetry theory and scale economy theory used in this paper;and then it summarizes after having theoretical support.The development status of Nanyang Rose flower industry was summarized,and the bottlenecks in the sales process of Nanyang Rose flower industry were found out.Finally,the development status of Luoyang Peony flower industry was analyzed and compared with Nanyang Rose flower industry,and the restrictive factors affecting Nanyang Rose flower marketing were obtained.On the basis of the preliminary conclusions,this paper fully considers the particularity of the production and sales of flower industry compared with the traditional grain crop sales,and combines the relevant agricultural theory knowledge to analyze the bottlenecks faced by Nanyang rose flower industry in the implementation of marketing strategies.The results show that the development of Nanyang rose flower industrialization urgently needs perfect marketing network system,and the development level of the whole rose flower planting and processing industry urgently needs to rely on mature marketing system to improve.Based on the empirical conclusions drawn from this study,this paper puts forward some countermeasures and suggestions for the smooth promotion of the integration process of production and marketing of Nanyang Rose Flower Industry,hoping that it will help promote the vigorous development of Nanyang Rose Flower Industry.