Research On New Rural Management Entities In Rural Financial Services

Since the end of the eighteen big period,China has immediately begun to promote the construction of new agricultural business entities nationwide,and has now formed a relatively high level.With the expansion of the scale of the development of new agricultural business entities,the demand for capital has naturally risen,and there are bound to be some problems in financial services.The new agricultural management body has strict standards and high requirements for rural financial services.This external factor requires that we must strive to innovate and develop rural financial services.At present,the level of financial services in Macheng City is relatively backward.The development speed of the new agricultural operation subject is not matched with the speed of financial service development.The current situation of the rural financial services and the current situation of the new agricultural operation subject and the poor satisfaction are the most critical problems.Solving these problems will help promote rural financial services to better serve the development of new agricultural business entities.Based on the systematic analysis of financial institutions and the categories of financial services,a questionnaire is designed on the basis of a new type of agricultural operation subject of rural financial services in Macheng City.Based on the demand perspective of new agricultural management subject to financial services,this paper analyzes the current situation of rural financial services in supporting the development of new agricultural management subject from two aspects of the satisfaction degree of new management subject of rural financial services to the new type of agricultural management subject and the satisfaction of new agricultural management subject to rural financial services.Then,based on the demand of the main body,the paper puts forward the countermeasures and suggestions to improve the rural financial services from the two aspects of supply and demand.The paper mainly includes the following parts: Chapter 1: introduction.This paper mainly introduces the background and significance of the study,literature review,innovation and deficiencies at home and abroad.The second chapter: theoretical basis and related terms of rural financial services research.This paper expounds the theory of rural financial supply and demand and the theory of financial market,and defines the related terms in the study of the paper,which provides theoretical support and definition for the follow-up analysis.The third chapter: the present situation of new agricultural management main body of rural financial services in Macheng City.The basic situation of the main body of the new agricultural management in Ma city and the basic development of the financial industry are briefly introduced,and then the main financial institutions and financial services for the development of the new agricultural management body in Ma city are emphatically analyzed.The fourth chapter: Based on the demand perspective,the investigation of Macheng financial services new type of agricultural business entities.Taking the new agricultural management subject as the investigation object,it is important to investigate the satisfaction degree of financial services to them,and the satisfaction of the rural financial services,so as to put forward some suggestions on the supply reform according to the demand.The fifth chapter: the conclusion and the countermeasures and suggestions.According to the third and fourth parts,it is concluded that Macheng is the problem of the new agricultural operation subject of the financial services,and puts forward the countermeasures and suggestions to promote the development of the new agricultural operation subject of rural financial services from both sides of demand and supply.