Marketing Strategy Analysis And Evaluation Of Strategic Effect Of Dobby Bakery Company

With the development of social economy,the baking industry in China is facing new opportunities and challenges.DIY baking is an excellent business mode that meets the requirements of development.This article takes the king dobby DIY baking company as an example,to explore the practical way of network marketing in baking industry and mprove the lack of place.This article is based on the analysis of the case,finally summing up the problem of public nature.The application and analysis of the network marketing theory,to study the implementation of Internet marketing strategy in golden dobby DIY bake company,This paper discusses the application of network marketing in the baking industry.Through in-depth study of baking industry and specific enterprises,This paper analyzes and demonstrates the marketing status and network marketing strategy of Kim dobby DIY baking company by using SWOT,PEST and 4PS.Analysis of its network marketing status,and so on,In order to find out the advantages and disadvantages of its network marketing,For the golden dobby DIY baking company's network marketing strategy,put forward some suggestions for improvement.Finally,the grey system comprehensive evaluation method is applied to evaluate the marketing strategy of the company.6 marketing points that can reflect the level of baking company's marketing effectiveness are determined.Bake companies,consumers,government,non entry consumers,other roasting companies and surrounding communities and staff.Combined with the two characteristics of baking company's "economy" and "sociality",26 evaluation indexes were designed as evaluation dimensions.The evaluation index system of baking company's marketing strategy effect is built.The marketing effects of baking companies in 6 marketing focuses were obtained respectively.The results show that the index system and evaluation model designed in this paper can objectively and accurately reflect the effect of existing marketing strategies of baking companies.The evaluation index system and evaluation model of bake company's marketing strategy designed in this paper has practical value for evaluating the marketing effect of baking companies in China.