Research On The Development Of The Oat Industry Chain In Zhangjiakou City

With the implementation of the national one-village and one-product strategy,the Zhangjiakou area is accelerating the adjustment of the agricultural industrial structure and vigorously developing the characteristic agricultural products industry.Oats is a traditional crop grown in the region.In recent years,under the impetus of market demand and processing technology,the advantages of its characteristic agricultural products have become more obvious,the industrial chain has gradually formed,and the development space is huge.At the same time,in the fierce market competition environment,many problems have appeared in the industrial chain,which has brought enormous challenges to the oats industry.In order to give full play to the advantages of characteristic agricultural products,promote the extension of the industrial chain,and promote the growth of farmers' income in the upstream link,this paper studies the development of the oat industry chain in Zhangjiakou City,based on the theory of supply and demand,the theory of division of labor and the theory of industrial clusters.Analyze the development status of various links in the oats industry chain in Zhangjiakou City,and sort out the problems in the development of the oat industry chain.Through investigation and research methods,collate and analyze the relevant data of all links in the oat industry chain,and compare the two typical industrial chains led by processing enterprises in Zhangjiakou City,compare the differences and common advantages of the two industrial chains,and summarize the oat industry.The problems in the various links of the chain and the overall development have led to the following conclusions:Driven by the gathering effect of oat processing enterprises,a relatively complete oat industry chain has been formed to realize the integrated development of oat production,processing and sales,and promote the integration of rural one,two and three industries in Zhangjiakou City.However,at the same time,the industrial chain layout is unreasonable,the links between the links are not tight,the added value of processed products is low,the market sales ability is weak,the industrial chain is short,and the downstream links of the oat industry chain are stagnant online and offline store sales,not with tourism,The combination of culture and ecology will give full play to the advantages of oats-specific agricultural products,and the overall effect of the oats industry chain on local economic development is not obvious.Suggestions for the development of the oat industry chain: improve the construction of the oat industry legal and regulatory system;increase the oat planting subsidies,improve the oat planting system;establish oat planting bases,strengthen the connection between planting and processing links;Modernization of the oats industry;promote the rapid development of precision processing enterprises,realize science and technology to lead innovation;improve the brand building system,adjust the competition environment of enterprise oats sales;make full use of the Internet,and change the sales method;extend the oat industry chain,and add value to the later stage Conducted to the upstream link.