Research On Marketing Innovation Of Featured Agricultural Products Driven By Digital Thinking

The proposal of the strategic target of rural revitalization has brought about great strategic opportunities for the development of agricultural and rural economy.Ningxia has also made certain achievements in the construction of agricultural brand with characteristics,gradually forming the initial influence in the whole country.However,in recent years,the economic downward pressure has increased,and the structure of supply and demand of agricultural products is unbalanced,which makes it difficult to sell agricultural products and make profits.This has brought a great negative impact on the economic development of farmers,agriculture,rural areas and regions.With the rapid development of Internet,new media,cloud computing and other technologies,the application of"Internet+agriculture" has become increasingly extensive,and digital marketing innovation has gradually become a strategic opportunity for agricultural enterprises to transform,upgrade and develop.Digital marketing is based on the network,informationization,the digital trend of the modern enterprise development direction,with the help of Internet,new media industry advantages and technical force,with large data precision marketing theory,customer relationship theory,marketing channel theory as theoretical guidance,the implementation of product sales and e-commerce,offline store with an innovative marketing model of online platform integration,resource integration,industry integration,the important role of brand integration.Driven by digital thinking of ningxia characteristic agricultural products marketing model innovation,can effectively boost regional agricultural brand value and product value and economic value,expanding market share,to reduce the enterprise marketing costs,improve enterprise economic benefit,optimize the supply and demand both sides of the allocation of resources,to promote regional agricultural economic growth,the agricultural products market consumption has long-term significance.This paper follows the theoretical guidance and practical research route,and studies the marketing model of characteristic ecological agricultural products of qianyeqing driven by digital thinking.After summarizing the relevant theories on the digital marketing of featured agricultural products,further analyzing,sorting out,proposing problems,formulating plans and research strategies,the digital marketing model of featured ecological agricultural products of qianyeqing was innovated,and a data model was created for the implementation and promotion of research.