Study On Marketing Strategy Of Characteristic Agricultural Products Of Dalat Banner In Ordos City

Agriculture is the basic industry of the national economy, plays an importantrole in China’s economic development. Promote the development of localagricultural products industry for economic development Erdos Dalateqi plays a veryimportant role. Dalateqi due to the special geographical and environmental conditions, theformation of a unique agricultural industries. Traditional agricultural production of wheat, corn,potatoes, etc. accounted for more than half of the Ordos City, green vegetables, grass and othercharacteristics of agricultural products with good quality, in the domestic market competitiveadvantage gradually. But there is a low degree of processing, low technology content, marketingand other issues behind, leading to the advantage of local agricultural products Dalateqi did notplay out, lower market share, and promote the role of agriculture to the economy is not obvious.In this paper to explore the characteristics of agricultural Ordos Dalateqi marketing strategyfor the mind, using literature research, market research, model analysis method, using the generalprinciples and methods of marketing theory and consumer behavior theory, for Dalateqi specialtyagricultural products PESTEL analysis, from the six aspects of economic, political, social,technological, environmental and legal, to analyze the characteristics of agricultural marketingDalateqi environment. Dalateqi while SWOT analysis strengths and weaknesses of localagricultural products, focusing on analysis of marketing situation and existing problems. Basedon the above analysis, combined with the actual situation Dalateqi propose specific marketingstrategies from multiple terms of price, brand, packaging and marketing channels.