Study On E-commercial Marketing Of Agricultural Products For Shandong Province In The Big Data Era

In the nineteen major report of the party,the issue of rural development has already had a strategic framework for Rural Revitalization.In dealing with the problems of rural and agricultural development,it has changed the previous reliance on industry and cities to industry and cities as well as in agriculture and rural areas then to focus on agriculture and rural.General Secretary Xi's speech put forward specific requirements for the full implementation of the Rural Revitalization Strategy,reflecting the importance of the country's rural development.And the marketing of agricultural products based on big data is one of the most important ways to develop rural areas and revitalize rural areas.In the era of large data,the marketing mode of agricultural products has unprecedented opportunities.Agricultural products can use e-commerce model to carry out a series of innovations,thus taking advantage of the competition,making their own brands,and carrying out intensive production.At the same time,the application of large data technology can provide decision-making for the production and management of agricultural products.It provides reference for marketing strategy of agricultural products.First of all,this paper studies the domestic and foreign reviews and e-commerce marketing modes,as well as the implementation path of big data to promote agricultural product marketing.Then it analyses the advantages of Shandong agricultural product marketing in the field of agricultural production,the reserve of famous agricultural products,the foundation of e-commerce development and so on.At the same time,there are also shortcomings in large data application angle and brand degree.According to the actual situation of Shandong Province,it is found that the development of agricultural products marketing in the large data field of Shandong is faced with the problems related to the shortage of large data application professionals and the low standardization of agricultural products supported by large data.Based on the study of the external environment,understanding of the development prospects of the Internet and the support of all levels of policy for the development of e-commerce marketing of agricultural products in Shandong Province will be a good condition for the development of e-commerce marketing of agricultural products in our province.Combining with the analysis and research,this paper puts forward that Shandong province needs to strengthen the combination of large data and agricultural product marketing,build a standardized system of agricultural products under the support of large data,pay attention to the cultivation of big data of agricultural products marketing talents,and build the policy suggestions of the famous agricultural products brand in our province.