Research On Marketing And Promotion Of Special Agricultural Products In Dongning

Dongning vigorously implements the strategy of enriching the people with special industries,focusing on adjusting the structure of the agricultural industry,and vigorously promoting the five major industries of black fungus,overseas agriculture,labor service economy,characteristic agriculture and ecological industry.Rural economic development has achieved remarkable achievements.In2019,the city's total rural economic income was 6.78 billion yuan,an average annual increase of 13%,and it has been ranked at the forefront of the province for six consecutive years.In 2018,it was selected as an advantage zone for agricultural products with Chinese characteristics,and many special agricultural products emerged,especially black fungus,which has a certain reputation at home and abroad.Has successively won the national construction of advanced counties(cities),national health cities,national civilization cities,national scientific and technological progress demonstration counties(cities),national advanced rule of law counties(cities),China 's first black fungus county(cities),and important World War II.Cultural city.From 2004 to 2018,it has ranked among the top ten economic counties(cities)in the province for 12 consecutive years.This article takes the marketing and promotion of special agricultural products in Dongning as the research object,and conducts a comprehensive study on the marketing and promotion of special agricultural products in Dongning by using the literature research method,field research method,SWOT analysis method,etc.The problems are not strong enough,the marketization degree is not high,the marketization awareness is not enough,and the sales channel is not organized well.In response to these problems,it has proposed the introduction of leading enterprises to replace the development of government-led industries,the unremitting promotion of green development concepts,the acceleration of the development of special agricultural products,especially the improvement of the proportion of deepprocessing,the promotion of the construction of a standardized industrial system of special agricultural products,the promotion of the integrated development of special agricultural products Recommendations to promote the marketing of special agricultural products in Dongning City,and also provide references for other cities and regions.