A Study On The Development Strategy Of F Insurance Asset Management Company’s Mutual Fund Business

Mutual fund industry has been developed for over 20 years in China.As a business that provides individual investors access to professional wealth management,mutual funds have become a strategic area with intense competition among major financial institutions.The insurance institutions represented by insurance asset management companies,relying on their competitive advantages in long-term investment and recent open policies in the industry,have gradually promoted their own mutual fund business,which has shown the momentum of rapid development and achieved a certain influence.The paper takes F insurance asset management companies as an example to study its development of mutual funds in the last two years.Operating mutual fund business under the business unit mechanism,the company has already obtained considerable achievements.Nevertheless,how to effectively face the environmental changes of the industry in the new era,closely follow the strong growth of the insurance institutions’ mutual fund business,and perfectly meet the realistic requirements of its rapid development,is currently a major strategic issue confronted by the company.The limitations of the business unit mechanism have become a direct influence factor,which should be inspected from the perspective of development strategy.The paper argues whether to establish an independent legal entity to operate mutual fund business,and suggests specific development strategies and implementation recommendations.From an analysis perspective,by applying research and analysis tools,such as strategy management and marketing management,the paper reviews the macro-environment of the national politics and economy,the meso-environment of the mutual fund industry and the insurance institutions’ mutual fund business,and the micro-environment of the company’s mutual fund business.Along with internal interviews,the paper states the outstanding problems of the company’s operating mutual fund business under the business unit mechanism.From an implementation perspective,according to the problem orientation,the paper suggests the explicit selection of the development strategies of the company’s mutual fund business,which is to establish an independent legal entity to promote the further growth of mutual fund business based on the existing business unit.Moreover,the paper refines the implementation steps,including building a mutual fund business with insurance characteristic based on the competitive advantages of insurance institutions.Furthermore,the paper emphasizes that the company should pay attention to risks and management priorities,and have clear concepts of development,basic requirements of legal person,objectives at each stage,and transition and contingency plans during the process of establishing the independent legal entity.Also,the paper measures the implementation of the development strategy.In summary,the paper believes that F insurance asset management company’s mutual fund business already has an independent operation basis.The company should establish an independent legal entity in the development strategy of mutual fund business,relying on the competitive advantages of insurance institutions,and further promote the continuous improvement of its mutual fund business.