Research On The Development Strategy Of S Agricultural Mutual Insurance Company

In recent years,China's agricultural insurance market has gradually opened up,and more joint-stock insurance companies have entered the agricultural insurance market,and market competition has become increasingly fierce.In order to promote the sustainable development of S agricultural mutual insurance companies,and constantly break through the competitive resistance,so as to better implement the national benefits insurance policy and services "three rural",this paper uses PEST analysis,five-force model,SWOT analysis and other methods to point out the company The development potential,as well as the opportunities and challenges,suggest that the company should adopt a comprehensive development strategy,namely,an intensive growth strategy and a diversified overall strategy;a differentiated strategy should be adopted at the business level;a functional strategy should be in marketing,human resources.Strengthening and managing the four aspects of financial management,research and development.On this basis,it gives a powerful guarantee for establishing diversified marketing channels,cultivating specialized talents,strengthening financial management level,and establishing innovative agricultural insurance R&D pilots.