Strategy Of Development Of Agricultural Mutual Insurance Company SL

As the state of "support agriculture, ensuring agricultural production" efforts, thedevelopment of modern agriculture, the agricultural production risk guarantee ofincreasing demand, the construction of system of agricultural insurance system on thedevelopment of the rural economy, increasing the income of farmers, building aharmonious society is of great significance.This thesis summarized through the specific circumstances of the marketdevelopment, to the SL agricultural Mutual Insurance Company present mutualinsurance business, the use of PEST analysis and SWOT analysis from the companyfacing the industry environment and their own strengths, weaknesses, opportunities,threats are analyzed in detail, and analyses SL Agricultural Mutual Insurance Companyfounded early development strategy problems, analyzed the causes of strategic failure,put forward suggestions for the development of SL Agricultural Mutual InsuranceCompany, clear objectives, business positioning, customer positioning development;according to the development strategy, from the market positioning, brand building,channel management, industry application development user,"farming" reform putforward specific the implementation of measures. Hope to provide theoretical basis forthe strategic level for the actual operation of enterprises, contribute to the mutualagricultural insurance development.