Research On The Competitiveness Of China's Tourism Service Trade And Its Influencing Factors

Tourism industry is one of the world's fastest growing and most potential sunrise industry.Promoting the development of trade in tourism service can increase foreign exchange earnings,keep the economic growth,create more employment opportunities,promote the development of some related industries,also can enhance the friendship between our country and other countries.Improving the competitiveness of tourism service trade can promote the development of tourism service trade.Therefore,it is of great practical value to study the international competitiveness of China's tourism trade services and its influencing factors.This paper uses Porter's diamond model,SWOT analysis method,constructs a Multi-equation vector autoregressive model,insists on the combination of qualitative and quantitative analysis,uses IMS and TC to measure the international competitiveness of China's tourism service trade,and analyzes the factors that influence the competitiveness.According to the characteristics of different tourism regions,based on factor analysis and cluster analysis,13 tourism regions in China are divided into three categories: comprehensive tourism regions dominated by economy,tourism regions dominated by tourism resources,and tourism regions dominated by gourmet and leisure.On the basis of the above research,this paper puts forward relevant suggestions and Countermeasures to improve the international competitiveness of tourism service trade for the main bodies of our government,tourism industry,enterprises and so on.