The Study On Development Strategy Of Company A Logistics Business Unit Administration

The marketization process of China's railway logistics industry is accelerating,and railway logistics enterprises are facing more and more dramatic changes in external and internal environment.As a railway logistics enterprise,Company A is already at a critical position.The period of strategic transformation after losing its monopoly position in the special container industry.This paper mainly uses literature analysis method,qualitative analysis method and field research method to take the development strategy of A company's logistics department as the research object,try to find out the related problems and propose improvement suggestions.Firstly,the external environment analysis framework PEST analysis method and Porter's five-force model are used to analyze the external environment and internal environment of Company A.Secondly,SWOT analysis method is used to analyze and match the current situation of Company A Logistics Department;Based on the results of the analysis,we will study the future development strategy of the logistics department of Company A and determine the business layer competition strategy of Company A.The main opinions of this paper: A company's logistics department should adopt a combination of stock market cost leadership and incremental market differentiation,use various innovative means to improve their operational capabilities and organizational efficiency,fully adapt to market competition,and give full play to advantages of band and asset and policy,and strive to build a railway special container supply chain service platform,maintain the position of the industry leader,and become a modern logistics supply chain enterprise.At the same time,the logistics department of Company A should also pay attention to the development of new products and the development of new markets,grasp the opportunities of the China-Europe class,support the integration of the railway system to the transportation products of China and Europe,and build a platform for overseas container logistics services.Expand to countries along the Belt and Road.Through this series of analysis,we hope to enhance the market competitiveness of Company A's logistics division and help the company achieve greater achievements.