Innovation Research On Staff Incentive Mechanism Of TY Water Supply Group

With the rapid development of economy,domestic business develops rapidly,and commercial development is carried out all over the country.Shopping centers have emerged and developed rapidly in major cities in China.This new commercial format integrates retail,catering,entertainment and service,greatly meeting the changing diversified needs of consumers.Good market response and benefit feedback attracted too many shopping center competing to appear on the market,making the competition in this market increasingly fierce,part of shopping center then began to replicate the successful operation of the shopping center marketing activities,the result is the investment cost is large,the effect is not significant.In addition,in recent years,with the rapid development of e-commerce,consumer projects are becoming more and more diverse.More and more consumers complete transactions directly on online shopping platforms to meet their own needs.As a result,the market space of shopping center shrinks rapidly,and many shopping centers fall into operational difficulties.In order to achieve long-term development in the current harsh market environment,shopping center must make full use of its strengths and circumvent its weaknesses,make use of its own advantages that online shopping platform does not have,and carry out marketing activities to meet market demands according to target customer group positioning and market positioning,so as to stand out and seek development.Especially during major festivals,the consumer demand in the market is often active and exuberant.How to carry out marketing activities to attract and retain customers has become a key link for the successful operation of shopping center,and the research on this issue has become a necessary and important topic.Y shopping center is located in Jinan,capital of Shandong province.It is a commercial project invested and built by a well-known large local state-owned enterprise.Since its opening,it has launched a variety of marketing activities themed on festivals and achieved good results.However,with the constant change of the business environment of Y shoppingcenter and the continuous change of consumer consumption behavior,the major festival marketing activities of Y shopping center need to be constantly optimized and adjusted to meet consumers' diversified consumption needs and cope with fierce market competition.This paper and draw lessons from domestic and international marketing activities of the relevant theory and research results,combined with the Y shopping center for the analysis of the multiple topics of marketing activities related information for Y Christmas shopping center,anniversary,summer and winter vacation,the Spring Festival and other major festivals marketing activities to evaluate and optimization research,analysis of major festivals Y shopping center marketing activities effect,analysis of successful experience and the deficiency existing in all kinds of activities,and put forward marketing optimization Suggestions,including: "into the" consumer heart,strengthening interactive experience marketing activities in target customers;To "homogenize" and achieve diversified marketing activities of IP(Intellectual Property abbreviation)theme copyright;Strong activity atmosphere,create characteristic theme scene type marketing activities.This study can provide feasible reference Suggestions for Y shopping center and other shopping center's major festival marketing activities.