Research On The Performance Of Retail Enterprises In China

In the process of reform and copening up,China's economy shows a growing trend,the quality of people's lives has been greatly improved,and the level of consumption has been constantly improved.On this basis.China's retail industry has developed rapidly,and the operating efficiency of the whole industry has increased steadily.Under the new retail background,Chinese retail enterprises are facing challenges from home and abroad.How to effectively improve the performance level of Chinese retail business is an important issue worthy of in-depth exploration.This paper combs the relevant literature,and studies the performance of Chinese retail enterprises and its influencing factors,providing relevant countermeasures and suggestions to improve the performance level of Chinese retail enterprises.Firstly,the paper analyses the current situation and trend of retail industry in China.On this basis,according to the characteristicsand main research results of retail industry in China,the paper screens out ten relevant indicators,and constructs an index system to evaluate the operation performance of the company by Projection Pursuit Analysis(Projection Pursuit)based on the four capabilities of enterprise profitability,debt servicing,operation and growth.Secondly,73 listed retail enterprises were selected from Shanghai and Shenzhen stock markets,and the real coding accelerated genetic method was adopted to solve the problem of finding the best projection direction and achieve an effective ranking of business performance.Thirdly,according to the economic development of China,there are three diferent stages:high-speed economic growth period(2010),economic downturn period(2014)and new normal conditions.The new retail period(2017)compares the operating performance of Listed Retail Companies in China,and makes a omprehensive analysis of the operating performance of different retail enterprises.points out the main factors affecting the operating performance of Listed Retail companies,and evaluates the inluencing factors of operating performance by using the Tobit model.The main conclusions are as follows:First,the impact of equity balance on operating performance Second,there is a negative correlation between business performance and asset-liability ratio;third,there is a positive correlation between business performance and total assets,turnover rate of current assets and return on net assets.Finally,based on the above analysis and research results,the paper puts forward some countermeasures and suggestions to improve the performance level of Listed Retail Companies in China from the aspects of innovating the company's business model,building a reasonable equity checks and balances mechanism,and optimizing the investment structure of enterprises.