| With the rapid development of the social economy,the competition among the banks has become more and more fierce.As a key frontier for customer development and product sales,bank outlets are particularly important for site selection and construction.Since China’s accession to the WTO,major commercial banks have entered the market,and the competitive pressure of the banking industry has become more and more serious.Compared with major commercial banks,the state-owned joint-stock banks have advantages and shortcomings.The advantage lies in: large state-owned joint-stock banking institutions,strong capital,advanced systems,strong ability to cope with risks,and certain advantages in the competition of institutional customers and some high-end individual customers;the shortcomings are: poor product flexibility and complicated business processes.The age structure of the staff is too large,and it is slightly cumbersome in the fierce market competition.G Bank Hohhot Branch was established in 1984 and was listed as the sales department of G Bank Inner Mongolia Autonomous Region.In 2018,it was officially renamed as G Bank Hohhot Branch.Under the background of more than 30 years of operation,G Bank Hohhot Branch faces objective problems such as large institutions and redundant staff,which are reflected in the business outlets,which are reflected in the overall aging of the outlets,the greater impact of the business by the policies,the aging of service personnel,and the attractiveness of products.Strong and other aspects have greatly affected the continuous improvement of the competitiveness of outlets.Facing the ever-changing market environment,how to use existing resources to seize more markets and maintain the marketing vitality and service capabilities of outlets in the fierce competition in the same industry is an urgent problem for the Bank of China Hohhot Branch to solve in the operation of outlets.This paper starts with the current situation of the layout and operation of the business outlets of the G Bank Hohhot Branch,and finds the problems existing in the development of the outlets.It uses the methods of theoretical guidance,field research,data application,experience summarization and development analysis.In terms of network layout optimization,the grey relational analysis method is used to analyze the layout of G Bank’s urban business outlets;in terms of network transformation,the operation management theory is used to carry out the research on the business development of the G Bank Hohhot branch business outlets.On the basis of data analysis,the paper draws reasonable conclusions and puts forward feasible optimization suggestions for the optimization and transformation of the business outlets of the Bank of Hohhot Branch in the Bank of China,in order to improve the comprehensive operation capacity of the business outlets of the G Bank in Hohhot,and to the smooth transformation and sustainable development of the outlets.To a positive role. |
