A Study On The Organizational Culture Diagnosis And Transformation—A Case Of A Company

After decades of development,the business income of A Internet company tends to be stable,and the scale of personnel expands rapidly.As a result of various problems caused by changes in internal and external environment,company managers generally realize that the company has entered a transition period.Although managers have tried to take part of the reform action,the results of the reform action are unsatisfactory.The problems of game product innovation breakthrough,management standardization transformation and staff care management are becoming increasingly prominent.Organizational culture plays an important role in organizational change.It can provide ideological content guidance and organizational atmosphere for organizational change.It is not only the content of change that must be carried out,but also can make other changes more effective.Based on the organizational culture of A Internet Company,this paper first diagnoses the organizational culture of A Internet Company by using the competitive value model and OCAI scale,and then diagnoses and analyses the types,gaps,strengths and consistency of organizational culture according to the corresponding methods and tools,so as to obtain the direction and content guidance of the organizational culture change of A Internet Company.Then,applying Kurt Levin's theory of planned change and force field analysis,focusing on the three strategic tasks of organizational change that A Internet Company needs to carry out,the strategy of organizational culture change of A Internet Company is studied according to the three stages of "thaw-change-freeze" separately,and the implementation plan of each strategic task in the stage of change is separately written according to the spirit.Major points should be planned at three levels: chemical construction,institutional culture construction and material culture construction.Accordingly,the research on the diagnosis and transformation of organizational culture of A Internet Company has been completed.In the Internet industry,benchmarking enterprises such as Ali and Tencent often have a strong organizational culture with self-driving force to constantly adapt to the changing environment.Most of the members of the organization are proud of their own organizational culture,which generates strong centripetal force and cohesion,making the organizational culture an important cornerstone for enterprises to maintain long-term sustainable development.A Internet company is currently at an important juncture in need of transformation and breakthrough.Taking this opportunity to complete the transformation and adjustment of organizational culture can lay a solid foundation for the company to achieve sustainable development.