Research On Competition And Development Strategy Of Circular Express Delivery

Playing the role of the backbone in the tertiary industry in our country,express industry has made a huge contribution to national economy.Owing to the development of network,logistics and information technology,express industry in our country is showing a booming trend with its market mechanism improved while facing increasingly fierce market competition.YTO Express Co.,Ltd.rapidly occupies the market,but the limitations of its top-level design,strategy,competition and development ideas seriously hinder the development of the enterprise.Furthermore,the rapid development of state-owned express enterprises and the strong entry of international express giants have greatly threatened the development of YTO Express.Therefore,under the circumstances of coexistence of opportunities and threats,how to survive the competition via strategic choices and further enhance its core competitiveness becomes a challenge facing YTO Express.This article firstly analyzes the resources and core abilities of YTO Express.Well equipped with improving facilities,the company has all-round organizations and green process management.Combining the self-run and franchising policies,the company has been in good running condition.And in the aspect of core business,it pays close attention to every link to highlight its core competitiveness.Based on the analysis,the article sets forth the advantages and disadvantages of the company,and establish the internal factor evaluation matrix,through which we find that the company performs better than the average ones in this industry.It’s concluded that the company should continue to draw on its internal advantages,improve the service quality,and strengthen its competitiveness.Then the article investigates the macro and industry environment of express and finds that the Internet and e-commerce have created a huge demand for express industry.With service and technology updated,trade volume is growing against the background of increasingly fierce competition in the industry.Use of external factor evaluation matrix quantitative analysis shows that the YTO Express is able to quickly respond to external opportunities and threats.It’s suggested that it should strive to make good use of external opportunities and avoid unfavorable threats to make a breakthrough.The SWOT matrix is used to analyze the four alternative strategies of YTO Express,leading to the conclusion that its choice is the advantage-opportunity combination strategy(SO strategy).This further verifies its development idea of seizing external opportunities and giving full play to the advantages of core competitiveness.Finally,the paper puts forward the competitive strategy of stabilizing the low-end market with cost leading strategy,exploring the middle and high-end market with high-quality and featured services,and expanding overseas markets to Asian countries from point to point.And by adopting a product-market strategy to expand the company scale,and by accumulating capital to develop e-commerce,the comprehensive competitiveness will be greatly enhanced in the integrated operation.