Research On Basic Competitive Strategy Of SF Express

In recent years,the transformation and upgrading of our country's economic structure has changed the traditional management and production organization pattern,and cross regional trade and e—commerce have developed rapidly.With the advantages of breaking the time limit and connecting with the production life,the express industry shows the broad development prospect.Through more than 20 years of development,SF Express has grown into China's private Courier industry leading enterprises,the advantages and disadvantages of its own resources and the macroeconomic environment and industry faces opportunities and challenges are very representative in the private Courier enterprise groups.In this paper,we briefly introduce the basic situation of the SF Express first,and then focus on the competitive challenges facing the company.In the integrated use of PEST analysis,five models,evaluation of IFE and EFE matrix,and SWOT analysis matrix on the basis of the three basic competitive strategy of the company may adopt a feasibility analysis,come to the conclusion that SF Express should take the differentiation strategy.Finally,the paper gives reasonable suggestions on how to implement and safeguard its competitive strategy on the basis of the analysis before.Through the research on the influence factors and decision patterns of the basic competitive strategy about SF Express can provide a new way for other private express enterprises to seek survival and sustainable development in the complex and competitive environment.It is of great theoretical significance and practical significance for developing market competition strategy for private Chinese express enterprises.