Analysis On The Development Environment And Strategy Selection Of White Konjac Industry In Jinyang County,Sichuan Province

Amorphophallus albus is the unique species of konjak in our country,only grow in Jinsha river Grand Canyon area,with a distinct advantage of ecologic niche.Jinyang County is a county of poverty in nation level,and is belonged to extreme poor area of Wumeng Mountain.To investigate to make eco farm product like amorphophallus albus of good quality as pillar industry,not meet demands of nowadays consumers chase for high quality healthy food,but also comply with the nation strategy to use industry to extinct poverty,improve the self-development ability of people,to make people become rich at root.This article investigate on the present situation of amorphophallus albus industry in Jinyang county,combine amorphophallus albus industry development environment and its development situation to analyze,finally make the development strategy of high quality and high efficiency that fits Jinyang county's amorphophallus albus industry.This article includes content as follows:(1)to review and conclude literature from featured industry development,deep poverty area development,konjakindustry present situations;(2)to analyze Jinyang konjak industry present status from 4 aspects which are plating,production,sales,policy,making basis for development strategy in later content;(3)to use PEST model to analyze political environment,economic environment,social environment,technique environment of Jinyang konjak industry in a synthetic way;(4)to use SWOT to analyze four perspectives of internal advantages,internal disadvantages,external opportunities and external challenges,so as to analyze how microcosmic situation and macroscopic environment above influence amorphophallus albus industry development;(5)to synthesize analysis above to make SWOT strategic analysis matrix,resulting development strategy for Jinyang amorphophallus albus;to synthesize preamble,select the best strategy for Jinyang amorphophallus albus industry's development under present environment and resources,and to propose detailed points for strategy execution.Through investigation above,this article concludes that it is the growth strategy(SO)combined with exploiting strategy(WO)that should be applied as Jinyang amorphophallus albus industry's development strategy,and there ought to be two strategic stages:(1)First to make WO strategy as the main one,while SO as the aided one,and to use external advantage,centered on improving internal disadvantages that needed to be issued immediately,this is the precondition for amorphophallus albus industry's sustainable development;(2)the second phase should take SO strategy as the pillar,while WO as the aided one,after external disadvantages improved,plus seizing external opportunities,to further enhance the influence of Jinyang amorphophallus albus in the industry,realizing the vision of the industry's development of high quality and high efficiency.To make the strategy implemented in three steps for Jinyang amorphophallus albus industry by combining the actual situation,the first is to develop stably(WO as the main,SO as the aided);The second is to improve in diverse ways(SO as the main,WO as the aided);the third is to break through(SO as the main,WO as the aided).And to provide advices for the three steps,including: expand seed cultivation base,to produce seeds independently;enlarge planting area,improve planting level to standards;make brand developing path by combining characteristics of the area's development;to help top enterprises in the county develop,to boost the improvement of production skills;to enhance the influence of the union of cooperation communities,to boost popularization of agricultural skills;to invest more in scientific research in agricultural products,solving problems of diseases in amorphophallus albus industry;Import high technologies,increase additional value of products.