Research On Innovative Diffusion Model Of Short-form Video APP

With the continuous improvement of communication technology,the upgrading of content consumption,the continuous innovation of content distribution,the development of short-form video industry is in full swing.By June 2018,the active user(MAU)has reached 489 million,and the penetration rate of mobile Internet has reached 46.2%.User usage time accounted for 8.8% of the total time spent by mobile Internet users,ranking third in all sub-sectors,after instant messaging(30.2%)and long-form video(9.2%).As the head product of short-form video industry,"Tiktok" is deeply loved by young people.In the course of its development,it has been continuously innovated and received wide attention.In 18 years,25 national institutions have been stationed in the "Tiktok",and in 19 years,the Spring Festival Gala has cooperated with it.The "Tiktok" has become the exclusive social media platform for the Spring Festival Gala."Tiktok" has attracted more and more attention in the market,and the diffusion continues.In the future diffusion,how to maintain high-speed growth,this paper attempts to establish a "Tiktok" innovation diffusion model,from the perspective of the model analysis,and give suggestions.This paper chooses "Tiktok",the head product of short-form video industry,as the research object.Firstly,the diffusion process of "Tiktok" is analyzed by using innovation diffusion theory,and the innovation diffusion property of "Tiktok" products is defined.Subsequently,the Bass diffusion model is introduced to analyze the innovation diffusion characteristics of "Tiktok",and the difference between "Tiktok" as an Internet innovation product and traditional entity product in the process of innovation diffusion is compared.According to different points,combined with the accompanying diffusion model,the model is improved,and the innovation diffusion model of "Tiktok" products is established.The internal and external factors affecting innovation diffusion of "Tiktok" are analyzed,and the practical significance of model parameters is explained.Then,by analyzing the results of the model,the rationality of the model is evaluated,and the future diffusion of "Tiktok" is predicted.The results of parameter estimation are analyzed,and according to the results of the model,some suggestions are put forward for the promotion of "Tiktok".In addition,the innovation diffusion research of "Tiktok" will be extended to the short video industry,and suggestions for the follow-up promotion of the short video industry will be put forward.