The Diffusion Mechanism And Its Simulation Analysisof Competitive Enterprises

With the rapid economic globalization,rapid changes in consumer demand and diversification,the same brand of products in the market are numerous and complicated,leading to further aggravating competition in the enterprise market.How to make the enterprise products stand out in the same products win the favor of consumers,has become the key to maintain or win the competitive advantage of enterprises.Under the circumstance of numerous enterprises competing and similar products emerging constantly,it is of great significance to discuss the mechanism of product diffusion in competitive enterprises and to analyze the law of new products in the diffusion process for market expansion of enterprise products.As a classic model for studying the diffusion of new products,the Bass model has laid a profound theoretical foundation for the description and prediction of the product diffusion into the market.Studying the mechanism of product diffusion in competitive enterprises based on the Bass model and in-depth analysis of their diffusion rules have great theoretical and practical significance for enterprises to formulate reasonable competition strategies to gain competitive advantage.On the basis of combing the research status of product diffusion and competition diffusion at home and abroad,thethesis studies the problem of diffusion of new products in competitive enterprises by using product diffusion theory and optimal control theory.Taking the new product pricing and advertising investment as control variables,and establishes a competitive New product diffusion control model.The dissertation explores the diffusion behavior of competitive firms under the influence of advertising factors,the diffusion behavior of competitive firms under the dual influences of price factors and advertising factors,and systematically analyzes the diffusion process under the two conditions.The results of system simulation show that the diffusion mechanism of new products in competitive markets presents complex nonlinear characteristics.Enterprises with comparative advantages will eventually gain a larger market share.The goals of the enterprises are new product diffusion,advertising investment and product price,etc.Significant influence,etc.the number of users in the enterprise showed a trend of S-type growth,and the competitive products promoted by competitive enterprises under the influence of price and advertising double factors were more obvious than the competitive products promoted by single advertising factors.Finally,taking the competition of new energy vehicles as an example,the thesis further verifies the rationality of the thesis by analyzing the competitive behavior of two competitive enterprises.The results of the dissertation provide the theoretical basis for enterprises to participate in competitive market and make competitive strategies.