Research On Leisure Agriculture Development In Zhongmu County Of Henan Province Based On Industrial Convergence

Leisure agriculture is the foundation of agricultural economic development,with the focus on building affluent agricultural society in rural areas.From the perspective of urban development,the development of agriculture must conform to the process of agriculture and urbanization.Therefore,this paper will study the development mode of leisure agriculture which is suitable to the urban development prospect of Zhongmu County.starting from the unique perspective of industrial convergence,on the basis of the leisure agriculture development to explore the research train of thought on the development of leisure agriculture,and hope that this theory can be effectively applied in practice,promote the healthy sustainable development of leisure agriculture in Henan province.The first part describes the significance,method and technical route of the research,and defines relevant concepts to further clarify the purpose of this paper;The second part is the research theoretical basis of this paper,from the industrial integration theory,value chain theory,sustainable development theory and other aspects of the collation,and the industrial integration of market demand,investment promotion,policy support and other causes and formation process of theoretical analysis,to lay a foundation for the next step of research;The third part analyzes the present situation of the integrated development of leisure agriculture and industry in Zhongmu county.The fourth part deeply analyzes the overall situation and existing problems of the integration of leisure agriculture industry in Zhongmu county from the perspective of market demand with survey data.The fifth part draws lessons from the domestic and foreign leisure agriculture and the industry fusion typical case,makes the preparation for the next step countermeasure proposal.Based on the above analysis,the sixth part puts forward countermeasures and Suggestions to promote the integrated development of leisure agriculture industry in Zhongmu county.This study,combined with the studies on the theories of leisure agriculture and industrial integration at home and abroad,selected typical cases and conducted field research,which was divided into six parts.Through the research,it is concluded that the integrated development of leisure agriculture and secondary and tertiary industries in Zhongmu County of Henan province has obvious advantages such as location,resources and consumption,thus forming the experience of developing leisure agriculture from the perspective of resources and consumption.At the same time,quantitative research results show that the conditions for the integrated development of leisure agriculture industry in Zhongmu County of Henan province also lie in the industrial characteristics of agriculture itself.Nearly 80% of consumers mainly carry out agricultural experience and harvest of agricultural products,which also accounts for a certain proportion of the ecological and pension functions of leisure agriculture.At the same time,it can also be seen that the factors affecting the integrated development of leisure agriculture industry in Zhongmu County of Henan province are mainly reflected in road,service,product upgrading and renewal.On this basis,it is proposed that the development of leisure agriculture in Zhongmu County should develop new leisure agriculture products according to local conditions,gradually improve the development management of leisure agriculture,rational planning and layout and strengthen the brand.