Research On Financing Of Yichuan Hemingxia Cultural Tourism Company

In 2017,China's GDP reached 82.7 trillion yuan,and per capita GDP reached59,800 yuan,which means that the rise of China's middle-income groups will create a“golden period” for China's tourism industry.The industry is an important bridge to realize the transformation from “Lucid waters and lush mountains” to “Invaluable assets”.The development of tourism can drive local economic development and increase employment rate.However,the development of tourism cannot be separated from the support of funds.The abundant funds are the blood of the development and operation of tourist attractions.It is enough to determine the success or failure of scenic spot development and affect the service quality of scenic spots.It is about the survival of the scenic spot.However,inadequate development of tourism resources and weak infrastructure construction have seriously affected the contribution of tourism to the local economy.Whether the financing problem can be effectively solved is a catalyst for the rapid development of tourism.This paper mainly takes Yichuan Hemingxia Cultural Tourism Company as the research object,and uses literature research method and field investigation method to find out the financing of Hemingxia Scenic Spot based on the detailed analysis of the financing situation of Hemingxia Scenic Spot.Four problems: lack of source of funds,single structure of equity,conservative structure of assets and liabilities,and single financing methods,respectively,from lack of modern corporate governance system,rigid business model,irregular financial system,macro environmental constraints,imperfect financial institution system,guarantee Internal and external reasons such as insufficient mechanism and opaque corporate information are proposed.Hemingxia Tourism Culture Company should establish a modern corporate governance system,improve the financial management system of the scenic spot,attach importance to the strategic development of the enterprise and improve the management system,and also improve the financing strength of the scenic spot.And the innovative financing model and optimize the financing sequence,while introducing market-oriented investment entities and giving full play to the role of small and medium-sized banks,etc.,the purpose is to improve the current situation of financing difficulties of Hemingxia Cultural Tourism Company,and also hope to give other small and medium-sized tourism enterprises Melt Provide reference and guidance development.