A Study On Optimization Of Bidding Strategy Of Municipal Engineering Design Company

With the gradual acceleration of urbanization in China and the continuous improvement of urban functions,the construction of municipal engineering projects in the city has shown a trend of rapid growth,and the bidding competition for municipal engineering design projects is also very fierce.As a professional engineering company A,the main or even the only way to obtain a project is to bid.How to improve its own bidding hard strength and what means to improve the winning probability and expected profit,it is a question that must be considered if this company can survive in the fierce and fierce market competition.The bidding system of the municipal engineering industry has not been established for a long time in China,but it has developed rapidly.Municipal engineering design company A has some problems in the project bidding process,among which the more prominent is the bidding strategy.This paper comprehensively uses the methods of literature search,normative research and empirical research to conduct research,aiming to propose relevant suggestions for optimizing the bidding strategy of municipal engineering design company A,in order to obtain initial results in the application and provide new ideas for other design companies.The bidding work provides new ideas.Based on the research and discussion on the bidding strategy of municipal engineering design project,and referring to the advanced scientific theory and practical experience at home and abroad,this paper summarizes the relevant theories of municipal engineering bidding and finds the factors affecting the quality of bidding by analyzing the internal and external environment directing at the specific problems in the project bidding of company A.Again,based on the results of factor analysis,the bidding strategy for municipal engineering projects is designed.Through a series of analysis and improvement,the company's bidding quality is comprehensively improved.At the end of the paper,effective safeguard measures are formulated to regulate the bidding work,helping the company to obtain more projects in the fierce market competition.