Uzbekistan Tourism Marketing Strategy Research Based On 4P Theory

Tourism is one of the fastest growing industries in the global economy.So far,tourism has become a pillar industry and leading industry in many countries in the world.Uzbekistan,located in the landlocked countries of Central Asia,also attaches great importance to the development of tourism,and seeks to build tourism into an important pillar industry for the economic development of Ukraine.Uzbekistan was once a famous "Silk Road" ancient country,but also an important node in China's "the Belt and Road" initiative,cultural tourism between the two countries is different and complementary.Therefore,it is of great practical significance to study how to better develop tourism in Uzbekistan.However,through an in-depth analysis of the current situation of tourism development in Uzbekistan,it will be found that Uzbekistan's tourism industry is still in its infancy,and there is still much room for improvement in the image establishment of tourist destination countries,the improvement of tourism management system,the design and development of tourism routes,the planning of tourism projects and the promotion of tourism marketing.Especially at this stage,Uzbekistan needs to establish a good national tourism image and a strong operational tourism marketing strategy to vigorously promote the development of tourism.Therefore,this paper focuses on the analysis of Uzbekistan in the tourism marketing strategy needs to improve and optimize the place,in order to improve the tourism development in Uzbekistan to provide reference and enlightenment.In this paper,according to the problem,analysis of problems,problem-solving ideas to carry out research.First of all,the concept of tourism marketing,relying on the basis of 4P theory and the research value of tourism marketing in Uzbekistan is analyzed.Secondly,on the basis of the analysis of the current situation of tourism marketing in Uzbekistan,this paper focuses on the SWOT analysis of tourism marketing in Uzbekistan,puts forward the existing problems and analyzes the deep causes and influencing factors.Thirdly,under the guidance of the four elements of product,price,channel and propaganda in 4 P theory,this paper puts forward some ideas and strategies to optimize tourism marketing in Uzbekistan.At the same time,aiming at the characteristics of iterative upgrading of tourism,combined with the characteristics of Internet +,this paper makes a brief analysis of the development of tourism marketing in Uzbekistan on the basis of focusing on the analysis of 4P theory,combined with the classical theories of 4 C and 4R in marketing,and as the direction of further research in the future.