Expansion And Risk Research In Country Garden's "High Turnover" Mode

In the high turnover mode,Country Garden has suffered a continuous quality crisis,making it the focus of the industry.The industry knows that due to the impact of land price regulation and capital costs,real estate companies will adopt high-turnaround methods for real estate sales,and under the pressure of large-scale competition,some large enterprises will maximize their high turnover,including Country Garden.,Vanke,Evergrande,Longhu,Taihe Group,Poly Real Estate,China Overseas Real Estate,Sunac China.The company achieved high operational efficiency through high turnover,and also expanded sales,but it also had adverse effects.In particular,the quality crisis that has erupted in recent times is the biggest risk for companies to adopt high turnover.Although Country Garden believes that quality problems are not caused by high turnover problems,these quality crises show that in terms of the development of the real estate industry,adopting high turnover is not the best solution,which also sounds for the real estate industry.The alarm bell.This paper chooses to study the "high turnover" mode of Country Garden,and analyzes the expansion speed of Country Garden's "high turnover" and its causes.From the perspective of risk,it analyzes the risk of Country Garden's “high turnover” mode,and then gives risk prevention measures.Therefore,this paper has two core meanings: First,the “high turnover” model of Country Garden is used as a case study to analyze the favorable and unfavorable aspects of the “high turnover” model.Secondly,the Country Garden “high turnover” model is used as a case study to analyze the “high turnover” of Country Garden."The risk of the model,and give corresponding risk prevention measures.There are six chapters in this thesis: the first chapter is the introduction,which introduces the background,significance,ideas,content,methods and framework of the article;the second chapter is the theoretical basis and literature review,the related concepts and theories of the “high turnover” of the real estate industry.The literature is combed;the third chapter analyzes the real estate industry market environment,discusses the macro environment,industry status and development prospects of the real estate industry;the fourth chapter analyzes the characteristics and implementation methods of Country Garden's “high turnover” mode.It also analyzes the reasons for the rapid expansion and expansion of Country Garden's “high turnover” mode.On this basis,it analyzes the risk of “high turnover” of Country Garden and the causes of risk.It mainly analyzes the recent accidents of Country Garden and the financial report data of Country Garden.Risk and targeted exploration of the causes behind the risks;Chapter 5 gives Country Garden's “high turnover” model risk prevention recommendations,trying to optimize the risks so that Country Garden can build a more scientific and reasonable “high turnover” mode,so that It can also be effective when it makes reasonable use of the "high turnover" mode.System risk.The research in this paper shows that Country Garden's “high turnover” mode can promote its rapid expansion,but the risks also exist.The risks are mainly in the financing,development and sales links.In the “high turnover” of Country Garden,the risks of these three aspects will be expanded.Country Garden should find the right point,that is,the best under the risk to expand.This paper gives suggestions on controlling debt ratio and expanding financing channels,finding the best cycle under the controllable quality and safety,and accurately grasping market demand to find new profit points.I hope to effectively help Country Garden to make rational use of “high turnover” expansion.Mode to effectively control risk.At the same time,the research in this paper can also provide some reference and reference for other similar real estate enterprises in the choice of expansion mode and risk control,so that they can choose the appropriate mode in the expansion and expansion,and at the same time can equal the risk and expansion speed,not because Uncontrollable risk triggers a series of uncontrollable behaviors.In the expansion of real estate enterprises,it is necessary to consider analyzing and controlling risks from three aspects: financing,development and sales.