The Research On Competitive Strategies Of Taishan Company In Solid Garage Industry

With the rapid development of car industry, the number of car increased quickly in China. At the same time, the conflict between the increase of car quantity and the shortage of parking space becomes more and more salient. Solid garage industry is becoming a new industry and the firms have to face big challenges and opportunities.This thesis takes Taishan company as the example and explores the competitive strategy and its implementation measures so as to promote the sustainable development of the industry. This thesis takes Taishan company as the example which has the main business of intelligent solid garage of manufacturing, selling, installing and maintenance and owns nearly 70 patents. Taishan company has achieved much advantages because of its advanced technologies, high quality products and efficient operation. However, it has some weaknesses, such as the poor marketing system, over-invested fixed capital and limited cash. The thesis firstly reviewed the relevant literature and developed the research framework based on the competition theories. Then it deeply analyzed the external environment and proposed the opportunities and threats faced by Taishan company. And it identified the strengths and weaknesses of Taishan company based on internal environmental analysis. The thesis put forward that Taishan company should adopt the differentiation strategy according to SWOT analysis and determined the goals of next five years. Finally it suggested the company should take the following measures to insure the realization of differential strategy, containing organizational management, evaluation system of human resource, business process development, culture and so on. Meanwhile, the existing companies in the industry should recognize the competition features in solid garage industry, and adopt the appropriate competitive strategies to realize the sustainable development.