| China’s real estate industry started late.From the reform and opening up,we can roughly divide into four stages: the first stage of the development of China’s real estate.The main characteristics of this stage are: real estate as an emerging industry.From scratch,enter the lives of Chinese people.In the second phase of the rapid development of China’s real estate,the main features of this phase are: the formal reform of the housing reform and the commercialization of housing.The third stage is the golden development stage of China’s real estate.The main features of this stage are: the rapid development of real estate,and the state’s intensive regulation of real estate has failed.The fourth stage of the silver stage of China’s real estate is considered to be the stage of the Bronze Age.The main feature of this stage is that after the gold development period,the large enterprises have become the protagonists of the game,and the market concentration is getting higher and higher.The main meaning of the supply-side structural reform is to use reforms to promote structural adjustment,reduce ineffective and low-end supply,expand effective,medium-to-high-end supply,increase new supply to adapt to national policies,and enhance supply structure.Adaptability and flexibility are needed to make the supply system better adapt to changes in the demand structure."In this context,how to develop real estate companies has become a top priority.F Real Estate Company was established in the first big development period of real estate in China,developing a golden decade of real estate development in China.F Real Estate Company is a real estate development leader,involving construction,engineering design,financial investment,property management,etc.A large,comprehensive company in related fields.This paper uses the PEST analysis method to analyze the external environment of the enterprise;the "five-force model" analysis method is used to analyze the competitive environment of the industry.On the basis of the analysis,the company has carried out research on the strategic upgrade of the enterprise and upgraded the corporate strategyof F real estate: 1.The corporate culture is upgraded,and happiness is taken as the core of the corporate culture;2.The market scope is expanded and the nationalized layout is selectively selected.Real estate and construction two-wheel drive;3.Product upgrades,residential product upgrades,new commercial upgrades and property service upgrades.We will strive to become China’s top 30 real estate property by 2020.In the strategic implementation stage,we will upgrade the organizational system,human resources system,and corporate culture system so that this system can ensure the smooth progress of the company’s strategic upgrade and ensure that the enterprise can become a hundred years.Old shop.At the same time,it is concluded that the influence of national policies on real estate is very huge.If real estate companies want to grow,they must have appropriate strategic guidance.The layout choice from local to national is very important.The implementation stage of the strategy is the key and can also be Other corporate strategic upgrades provide a useful reference. |
