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Research On Competition Strategy Of Yanglin Spirits Co.,Ltd.

Posted on:2019-06-13Degree:MasterType:Thesis
Country:ChinaCandidate:J B ZouFull Text:PDF
GTID:2439330590497292Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the continuous development of liquor companies in China,the system of liquor enterprises has been better improved,and the development of standardization and high requirements has continued.More and more small and medium-sized liquor companies have been declining in fierce competition,plus the Internet.+The advent of the times has brought greater competition pressure to small and medium-sized enterprises.As a traditional industry in China,the liquor industry can be said to be China's national quintessence.However,in recent years,with the slowdown of domestic economic growth,the new liquor industry has become new.The emergence of brands and new products has made the competition in the whole industry extremely fierce.In recent years,the consumption of Sangong has been restricted,the impact of the liquor industry,the vicious competition in the industry,and quality problems have caused the liquor industry to encounter bottlenecks.As an old-fashioned????Co.,Ltd.,its development has achieved good results.However,with the development of society and the advent of the computer network era,the physical industry has been severely impacted,and competition has become particularly fierce.In order to strengthen the competitiveness of Yang Lin fertilizer plant,we need to optimize the competitive strategy of Yanglin Spirits Co.,Ltd.to strengthen the competitiveness of the enterprise.Through the formulation of the enterprise competition strategy,it can solve the problems that the enterprise is facing at present and help to strengthen the market of Yanglin Spirits Co.,Ltd.in the future.Competitiveness,help enterprises to continue to expand production and operation in the process of development,through this study also helps Yanglin Spirits Co.,Ltd.plant to realize the national development of the brand,at the same time realize the line and line integration development,the use of large data analysis,reasonable positioning,improve the brand awareness,let the Chinese old name Yanglin Spirits can be better inherited and carried forward.In order to strengthen the competitiveness of Yanglin Spirits plant,we need to optimize the competitive strategy of Yanglin Spirits Co.,Ltd.to strengthen the competitiveness of the enterprise.Through the formulation of the enterprise competition strategy,it can solve the problems that the enterprise is facing at presentand help to strengthen the market of Yanglin Spirits Co.,Ltd.in the future.Competitiveness,help enterprises to continue to expand production and operation in the process of development,through this study also helps Yanglin Spirits plant to realize the national development of the brand,at the same time realize the line and line integration development,the use of large data analysis,reasonable positioning,improve the brand awareness,let the Chinese old name Yanglin Spirits Wine can be better inherited and carried forward.
Keywords/Search Tags:Small and medium-sized enterprises, competition pressure, competition strategy, brand
PDF Full Text Request
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