Research On The Influence Of Internationalization On Enterprise Performance

With the development of international management,more and more enterprises regard the internationalization strategy as a means for enterprises to enhance their competitiveness and development.However,the implementation of internationalization strategy is a long-term process,so the research on whether enterprises can improve their performance through international management has always been a hot topic in corporate strategic management research.Scholars generally study the relationship between the degree of internationalization of enterprises and their performance,and explore the impact of the enterprise internationalization on their performance,as well as the relationship between them and the degree of the relationship.However,there is no clear and consistent conclusion.At present,China's auto companies are facing an unprecedented transformation,the institutional environment and resources owned by enterprises have a certain influence on their international operation.Therefore,this paper takes Chinese auto companies as the research object,studies the influence of the degree of internationalization on the enterprises performance and the adjustment role of corporate resources and institutional environment,and further explores the different effects of the relationship between the degree of internationalization and corporate performance under the dual adjustment of resources and systems.Based on the previous studies,this paper chooses the combination of theory and empirical research.First,the effect of internationalization on enterprise performance is the main effect.At the same time,in order to overcome the limitations of ignoring the role of regulatory factors in existing research,based on resource-based theory and institutional basic theory,this paper introduces enterprise resources and institutional environmental variables to examine its impact on the relationship between internationalization degree and corporate performance.Then the hypothesis and model are deduced by the theory reasoning,and select 107 companies in China's auto industry are selected as the research object by choosing indicators that are suitable for measuring the internationalization degree and performance of Chinese enterprises.According to the databases such as Wind,the data is collected and SPSS21.0 statistical analysis software is used for data analysis and hypothesis testing.At the same time,it discusses the inflection point that the internationalization degree of automobile industry enterprises affects their performance,and puts forward relevant suggestions for the international operation of enterprises from both macro and micro aspects.The conclusions show that: Firstly,the internationalization degree of China's auto companies is low,and the relationship between the degree of internationalization and corporate performance is U-shaped.Secondly,there is a moderating role of corporate resources on the relationship between internationalization level and corporate performance,in which technical resources and financial resources have positive adjustment effects,marketing resources have negative adjustment effects.Thirdly,in China's social environment,the institutional environment has a positive adjustment effect on the relationship between internationalization level and corporate performance.Fourthly,under the influence of the institutional environment,the more favorable the institutional environment,the adjustment effect of financial resources on the relationship between the internationalization degree of enterprises and corporate performance is weakened.This paper deeply analyzes the relationship between the internationalization degree of enterprises and their performance,and further enriches the relevant research contents of internationalization by combining resources and institutional basic theories.The research conclusions complement the research results of enterprise resources and institutional environment,which can provide a certain reference for the internationalization of Chinese enterprises in practice.