Research On Equity Incentive Effect Under China Unicom's Mixed Ownership Reform

Since the Third Plenary Session of the Eighteenth Central Committee put forward the new idea of "deepening reform in an all-round way",China has comprehensively initiated reforms in various fields.In the economic field,with the promulgation of a series of policies,documents and regulations by the Party Central Committee,the State Council and various ministries and commissions,the mixed ownership of enterprises has gradually moved from theory to practice,which not only conforms to the trend of world economic development,but also conforms to the reality of China's economic development.With the development of western capitalism for many years and widely recognized,equity incentive,as an important measure in the process of mixed ownership reform of state-owned enterprises,binds the interests of employees with the development of enterprises through the implementation of the employee stock ownership plan of state-owned enterprises,thus promoting the development of enterprises,has a new epochal significance.As the first batch of pilot units of mixed reform of state-ownedenterprises China United Network Communications Group Co.,Ltd("China Unicom")studies equity incentives in its mixed ownership reform,which can not only strengthen theoretical research on equity incentives,help to further improve the employee stock ownership scheme,but also provide loans for other enterprises to promote mixed ownership reform more effectively in practice.It is of theoretical and practical significance to draw lessons from the path and provide references for the relevant departments of the state to formulate policies.Based on the concept and theory of mixed ownership reform and equity incentive with Chinese characteristics,this paper takes the implementation plan and implementation process of China Unicom's mixed ownership as the case study background,and analyses the import of equity incentive plan for strategic management of the company.The important influence of rationality is to discuss whether the implementation of equity incentiveplan can improve theperformance of state-owned enterprises and promote the reform of mixed ownership.At the same time,it analyses the current situation,characteristics and influencing factors of adopting equity incentive plan under the background of mixed ownership reform,analyses its experience and main problems,and puts forward corresponding countermeasures successful and suggestions.In the case study,based on the analysis of the content and motivation of the equity incentive plan,the specific impact and effect of the equity incentive plan are explored from five aspects:market effect,financial effect,operation effect,competition effect and demonstration effect.Based on the background of mixed ownership reform of state-owned enterprises in China,this paper chooses China Unicom as a pilot unit for specific analysis,which provides theoretical and practical reference for further development of equity incentive plan.