Supply Chain Contract Design Of A Company Based On Demand Forecasting

From the perspective of supply chain,all member in the supply chain are economic entities focusing on different operations.The enterprise's behavior is bound to pursue the maximization of its own interests.In the process of supply chain operation,due to the insufficient information sharing degree of supply chain and the egoism of enterprise behavior,the supply chain has the "bullwhip effect" and "double marginal effect",which leads to the inventory redundancy or delayed delivery of the supply chain and reduces the overall benefit of the supply chain.The efficiency of the nodal enterprises of the supply chain also will not be in its best condition.This research takes supply chain contract as the main research direction,and systematically sorts out and summarizes the current situation of company A's demand forecasting and the operation state of supply chain.Then it optimizes the demand forecasting method of company A's supply chain and proposes A new demand forecasting model,in order to improve the accuracy of demand forecasting.At the same time,the additional income generated by the two layers supply chain composed of A company and its customers is distributed through the optimization method of contract,so as to make the node enterprises of the supply chain improve their enthusiasm for demand forecasting and reduce the adverse impact caused by the "bullwhip effect" and promote the virtuous cycle of supply chain operation.