Based On The Needs Of The Revenue Sharing Mechanism Uncertain Supply Chain Collaboration Model

The supply chain profit coordination mechanism is one of the efficient method for sharing market risk and achieving optimization of the system and the study of it is viewed as one of the important embranchment in supply chain management research. The article addresses the challenge in dealing with the short-life-cycle product that is characterized by the uncertain demand and the single-cycle with one selling period, coming along with the fast development of technology. For the back setting of outsourcing form of Original Branded Manufacture, in term of deepening step by step, we consider the behavior of a centralized supply chain is optimized in the expected profit as a benchmark, then a Revenue-Sharing Contract is designed for the decentralized supply chain system consisted of one manufacture and one OBM, which can motivate the OBMs who maximize their own expected profit respectively to make the same decisions as the centralized system does. Concretely, the contributions are as following:At first, this paper has reviewed many literatures about supply chain management research and summarized the research actuality of operation coordination based on uncertain demand and profit coordination on the foundation of contract designing, especially the Research-sharing Contract. After introducing the research background, meaning, methods and the thesis architect and analysis the obstacles, coordination modes, and assorted method of supply chain coordination are. Particularly, the Return-or- Markdown contract, Price-discount contract, Quantity-Flexibility contract, Quantity-discount contract and Sales-rebate mechanism are listed and their harmonizing principle and nature of parameters are labored. Comparing with Revenue-saving contract, the essay analyzes their similarities and differences, as well as puts forward their cooperating acclimation.Then according to the characteristics of OBMs supply chain structure form in perfect competitive market, we consider the channel coordination problem under the uncertain demand and the marketingmode of single-cycle and one-period selling. The article depicts the operation mode, where manufacturer sells the products with different marketing policies in different market settings, with the stochastic dynamic programming model, and the Revenue-Sharing Contract, a stimulant and risk-neutral mechanism, which can ensure the channel coordination, is presented for the decentralized system. Then, we prove that the expected profit function of the agent is concave on decision variables, and derive the necessary condition to achieve the optimal performance for the whole system. It is shown that the RS can ensure the channel coordination, and is flexible enough to arbitrarily allocate the coordination profit of system between the agents on the supply chain. With the RS, the profit allocation follows the fair rule in risk-market~the higher risk, the more expected profit, which helps the decentralized system to reach win-win. At the same time, the RS can also help the manufacturer strengthen his status in channel, and improve the OBM performance steadily. Furthermore, with the Mean-Variance method we illustrate the performance improvement of system on the RS.Finally, this paper verified the accuracy and scientific of this method through the instance, and have offered one for similar decision question in other relevant fields and disciplines to consult helpfully.