Research On The Construction Of Strategic Performance Evaluation System Of GG Company Based On Balanced Scorecard

With the development of economic globalization,the international trade environment has undergone rapid changes.GG's business development has reached a bottleneck,and strategic transformation is urgently needed.However,GG's original performance appraisal system can not help companies achieve strategic transformation.This paper uses the more mature Balanced Score Card as a strategy implementation tool in Western countries to build a new performance evaluation system for GG companies to ensure that the GG company's transformation strategy is implemented.The Balanced Score Card is a strategic performance management tool.From the perspective of the overall strategy of the company,it forms a dimension assessment index with four causal logical relationships: finance,customers,internal processes,learning,and growth.Finally,the action plan is formed to facilitate the implementation and implementation of strategic objectives and the tracking and control of performance indicators.This paper uses the theory of balanced scorecard to set up the strategic performance appraisal system of GG.This paper first expounds the performance evaluation theory at home and abroad,then analyzes the development status of GG and the shortcomings of the existing performance evaluation system,and analyzes the applicability and necessity of GG's use of balanced scorecard.On this basis,the balanced scorecard is selected as a strategic performance evaluation tool.Through the analysis of GG's corporate vision and strategic goals,the balanced scorecard theory is used to decompose the corporate strategic goals into layers and form an enterprise strategic map.According to the guidance of the strategic map,select key performance indicators and decompose them step by step,make some exploration and attempt in the performance management and incentive mechanism,and put forward a set of strategic performance appraisal system suitable for the company.GG has a certain representation in the import and export trade industry,and for the domestic import and export trade industry to implement a balanced scorecard for certain reference.