Study On Tourism Characterization Of Folk Belief In Southern Fujian

Folk beliefs are important cultural tourism resources,which can be displayed and expressed to tourists through tourism representation and become important tourism symbols,tourist attractions and tourism products.There are many folk beliefs in southern Fujian.There are both "macro-scale" folk beliefs that have influence in the whole region,"meso-scale" folk beliefs that have influence in several counties,and many "micro-scale" folk beliefs that have influence only in some towns.At present,under the background of increasingly integrated development of culture and tourism,all regions in southern Fujian not only pay attention to the tourism representation of "macro scale" and "mesoscale" folk beliefs,but also pay attention to the tourism representation of "micro scale" folk beliefs.This paper takes the Qingshan wang belief in Shanxia town of Hui 'an county as a case study to discuss the basis,status,mode and representation media of the tourism representation of "micro-scale" folk beliefs in southern Fujian,and to ponder how to integrate the "micro-scale" folk beliefs with the local tourism industry.In this paper,through the field observation,depth interview,combining literature research,using the grounded theory,the interview content,using Nvivo11 software to carry on the analysis,get a six main category concept: intangible cultural property,material culture,the overall environment perception,tourism planning,marketing,experience,mapped the castle peak king belief on the basis of the model of tourism.Study found that the Qingshan wang belief in the southern Fujian,represented by numerous "micro scale" folk belief,is not quite close together,combined with local tourism tourist characterization is not sufficient,it contains the tangible and intangible cultural elements are neither effectively into tourism products,also did not form symbols that will appeal to tourists tourism,tourism revenue less,low efficiency,difficult to give visitors the profound tourism experience.According to the research,measures should be taken to enhance the tourism representation ofcastle peak belief in local tourism development,such as refining the spiritual core of castle peak belief,transforming it into local tourism symbols,and building tourism brands and images.Rely on castle peak king belief temple,carving,skills,shaping the tourist landscape;With the help of the cultural elements of castle peak king belief,develop characteristic tourism products;Grasp the folk characteristics of castle peak belief,organize relevant tourism activities,festivals and events,enhance the tourist experience of tourists,and promote the integration of castle peak belief and local tourism.