Research On Tourism Utilization Of Folk Belief Sector Of Intangible Cultural Heritage

China is a cultural heritage country, the type and quantity of the intangible cultural heritage are very rich. But the intangible cultural heritage protection and development started later than the developed countries, heritage protection is a long-term work in future as part of national cultural construction. The protection of intangible cultural heritage, and tourism development have been the important research topic in the Chinese academic circles. Travel lively introduces the intangible cultural heritage to the tourists. It makes part on intangible cultural heritage protection and inherit,and also plays an important role in local economic development and cultural prosperity. Folk beliefs exist among the masses as an unique cultural pattern, and have deep cultural connotation and rich material remains. Folk beliefs worth transformed into types of tourism products, for the historical and cultural value, entertainment participate in value, artistic value and academic value.This paper briefly introduces the research background and significance of the research, and analyzes the research status of intangible cultural heritage, particularly the domestic and international intangible cultural heritage tourism. Secondly, summarizes the relationship of the intangible cultural heritage and tourism, based on the investigation the concept of intangible cultural heritage, folk belief and the faith of Qi Tian Da Sheng; Thirdly, thoroughly studies the characteristics of the Folk beliefs, and the feasibility, principles, content and mode of tourism developing; Fourthly, explores the origins and meanings of the Qi Tian Da Sheng Faith, selecting Shunchang as an research case. Finally, builds a development model through analyzing the tourism development of the Qi Tian Da Sheng Faith from the angles of resources, markets, products. And proposes countermeasures for the development...