Research On Tourism Development Of The Huangdi Belief In Jinyun County,Zhejiang Province

Intangible cultural heritage is the vital part of a nation's history.As a unique folk phenomenon,folk belief is an integral part of China's cultural heritage and plays an important role in the development of modern tourism,especially folk tourism and cultural tourism.In recent years,relying on the time-honored Huangdi belief,jinyun county is vigorously promoting the transformation of tourism and creating 5A scenic spots actively.However,it faces many problems in the process of tourism development.In the paper,we focus on the tourism development of Huangdi belief in jinyun county,zhejiang province,sort out the related concepts of Huangdi belief with other intangible cultural heritage,and discuss the current situation,existing problems and development countermeasures of tourism development of Huangdi belief in jinyun county.This paper is divided into seven parts:The first part is the preface.It introduces the research background,research significance,literature review and research ideas of jinyun huangdi belief tourism development,and mainly discusses the status quo,existing problems and countermeasures of jinyun huangdi belief tourism development through the use of literature research methods,questionnaire survey,statistics and other methods.The second part discusses the basic concepts of intangible cultural heritage,folk belief and huangdi belief.It also discusses that the tourism development of intangible cultural heritage of folk belief should follow the authenticity theory,integrity theory,diversity theory and sustainable development theory.The third part analyzes the intangible cultural heritage of Huangdi belief in jinyun county from four respects: the general situation of jinyun county,the historical origin of Huangdi belief,the realistic expression of Huangdi belief and the summary of Huangdi belief.The fourth part analyzes the development method of jinyun huangdi's belief tourism from three aspects: development process,core scenic spot and marketing strategy.The fifth part discusses the problems existing in the tourism development.From the perspective of the basic attributes of travelers,tourists property survey,the Huangdi belief tourism development situation and experience of passengers,we find problems such as weak protection consciousness,imperfect policy planning,inadequate excavation of cultural connotation,inadequate basic support and inadequate marketing.The sixth part summarizes the solutions to tourism development of the Huangdi belief.Based on the analysis of the existing problems and causes,this paper puts forward eight countermeasures and suggestions: strengthening heritage protection,strengthening planning guidance,strengthening live display,strengthening product innovation,strengthening matching promotion,strengthening literacy promotion,strengthening social interaction,and strengthening marketing.The seventh part is a summary.