Research On Expanding Business Development Of The Chinatower J Branch

Communication tower is the most common infrastructure for communication networks.It plays an important role in the realization of 2/3/4G network signal coverage,and the information interaction between operator telephone switching center and the user terminals.It is an important part of the investment of the three major telecommunications operators in China.In order to avoid duplication of investment,the Chinatower came into being.But not only as a heavy asset operating company,its customers and business are single,and its future growth is worrying,and also the annual depreciation and amortization seriously affect the company's profit level.This requires that the Chinatower must make use of company resources to realize the expansion of multiple businesses.During more than two years of business expansion,the Chinatower J branch has gradually accumulated a lot of experience and faced many problems.In this paper,based on the J Tower Company's business development activities,combined with the relevant theory and methods of market development,the expansion of business problems of the company are studied.1.The core product system of expanding business is not perfect enough and the products lack competitiveness..2.Facing the competition of traditional manufacturer,the products are not competitive.3.Channel scale and capacity are insufficient.4.The company's image and expanding business have low popularity and single promotion form.Through the analysis of the advantages and disadvantages of the J company and the analysis of product business to put forward.The following suggestions are put forward for the development of expanding business of J City Tower Company:In the product aspect,we should strengthen the key products,at the same time,we should also have the best research and development of comprehensive and innovative products.Finally,we should realize the collocation and combination of products.As to the price aspect the Cost-plus pricing and portfolio pricing can be used in price strategy.In the aspect of channels,we should broaden the sources of channels and strengthen the construction of talent teams.In terms of promotion,we should adhere to seize market opportunities,seize the opportunity to build the iron tower company's brand advantage.After perfecting the relevant marketing strategies,it also puts forward some Suggestions on the marketing guarantee measures in the aspects of collaborative work and financial system.