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Kaitai Technology Enterprise Strategy Research

Posted on:2019-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:H JiangFull Text:PDF
GTID:2439330590969938Subject:Business management
Abstract/Summary:PDF Full Text Request
The Internet of things is the most advanced information technology industry,and its development potential is incalculable in the future.Its development is of great significance for economic and social progress.The state and society at the policy level also given the strong support of the Internet of things,the relevant state and government departments in the iot industry industry support,help and guidance of strength but also in improving,for the Internet of things industry's overall plan is perfect,for the development of the Internet of things industry path constructed a relatively complete framework,and through the form of financial support for the Internet of things the big,special industry on the direction of research on the planning guidance,this undoubtedly make Internet enterprise's development has a very broad space.In this paper,the research topic is the enterprise development strategy,which adopts the theory of enterprise strategy and the research and analysis method of knowledge integration strategy.The selected research object is the Internet of things company--kaitai technology.Firstly,the external environment of the enterprise was analyzed(PEST analysis)and internal conditions for specific anatomy(SWOT analysis),and SWOT model was formed.Through detailed analysis of the model,the strategic positioning and strategic objectives of the enterprise are formulated,including the recent to long term;Then,the SPACE matrix analysis method is used to further make the overall strategic choice of the enterprise,and the strategic steps are concretized to achieve the clear effect of the development trajectory.Finally,in order to ensure the effectiveness of the strategy implementation,the balanced scorecard is used to supervise and control it,and to develop effective information reporting system and rectifying system.The research content of this paper consists of the following parts:Chapter one: introduction.This paper mainly introduces the research background of topic selection,research significance and research contents,ideas and methods ofselection.Chapter two: introduction and analysis of enterprise strategy theory and Internet of things.This paper introduces the general situation and analysis method of enterprise strategy,and then introduces the concept and industry analysis of the Internet of things.Chapter three: strategic analysis of kaitai technology company.By analyzing the company's growth history,the hierarchical framework,competitive products and services,financial situation and five aspects,and then through the analysis of the external macro environment for PSET enterprises,as well as to the SWOT analysis of the internal conditions of the state-owned enterprises,generating set theory in corporate strategy based on SWOT model.Chapter four: develop the development strategy of kaitai technology.Through the detailed analysis of SWOT model,the strategic positioning and strategic objectives of the enterprise are formulated,including the recent and long term.Then,combined with SPACE matrix analysis and QSPM analysis,the overall strategic choice of the enterprise is further made,and the strategic steps are concretized to achieve the clear effect of the development trajectory.Chapter five: the concrete implementation and process control of kaitai technology enterprise strategy.Through the company's goal,combined with the internal conditions of the enterprise and the analysis results of the macro environment,formulate the specific implementation of the necessary enterprise strategy.At the same time,in order to prevent the ineffective control in the implementation of the company's development strategy,through the use of the balanced scorecard form,the effective monitoring of the implementation of the company's development strategy is quantified.Finally,the effective information reporting system and rectifying system are developed so that the enterprise can be effectively controlled and adjusted during the implementation of the strategy.Chapter six: conclusion and summary process of analysis and conclusion of this article,on the set of open too,summarized the science and technology enterprise management strategy,and elaborated in this paper,we study the results of theoreticaland practical significance,and research prospects.Research significance of the article is through the use of professional theory knowledge of enterprise strategy,research to develop iot enterprises-open too science and technology of the company's development strategy and the concrete implementation of control measures,not only can directly guide the growth of the business direction and vision,but also for the rest of the similar enterprises in the layout of the future blueprint provides very total want to participate.
Keywords/Search Tags:The Internet of things, Corporate strategy, Technology, PEST, SWOT, Strategic planning, Strategic control, Balanced scorecard
PDF Full Text Request
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