Research On Incentive Model Of Logistics Service Information Sharing

With the rapid development of communication technology represented by 5G network and computer technology represented by big data and cloud computing,modern information technology characterized by communication technology and computer technology is bringing the world rapid changes.As modern information technology keeps moving forward,logistics,as a traditional industry,which provides warehousing,transportation,distribution,processing and other services becomes the daily needs of all walks of life and thousands of households by taking advantage of the "Internet +".Convenient and fast logistics service closely connects enterprises and customers.The development concept of synergism between enterprises also promotes the management mode of logistics service supply chain to take root in China.However,the conflict between China's increasing demand for logistics services and the current situation of low efficiency and high cost of logistics service supply chain is becoming increasingly fierce,which has become an urgent problem to be solved in the development process of logistics industry.Logistics service supply chain aiming at synergism urgently needs to realize information sharing in order to get out of the current development dilemma.Based on the reality of China's entry into the service economy era and the current development dilemma of the logistics service supply chain,this paper considers the impact of standardized information technology on information sharing,taking information sharing between integrators and providers in logistics service supply chain as the research object.On the basis of principal-agent theory,this paper studies the incentive contract design of information sharing between enterprises in logistics service supply chain,aiming at improving the overall operation efficiency of logistics service supply chain.Firstly,this paper reviews the previous studies on logistics service supply chain,including the concept of logistics service supply chain,the research focus of scholars and the contract allocation of logistics service supply chain,and summarizes the deficiencies in the current studies of scholars.Secondly,this paper discusses the information sharing environment of logistics service supply chain from four aspects of driving factors,hindering factors,content composition and structural relations,analyzes the goals and conflicts of each participating member of logistics service supply chain,extracts key factors based on which,and determines model assumptions and parameter settings.Thirdly,the principal-agent model of logistics service supply chain is constructed.A static multi-task principal-agent model is constructed from two aspects of information technology and information exchange to discuss the influence of incentive contract choice on the level of information sharing efforts of service providers.Then,on the basis of the static multi-task principal-agent model,the dynamic multi-task principal-agent model is constructed with the time constraints taken into account to discuss the influence of different stages of information sharing on the incentive effect of contracts.Furthermore,the mathematical model is solved and the MATLAB software is used for example simulation analysis to obtain the change rules of parameter indexes by comparison.Finally,based on the analysis of the conclusions of the model and the current development of China's logistics service supply chain,this paper puts forward practical and effective suggestions on the realization of information sharing and future development of China's logistics service supply chain from three aspects: logistics service integrators,logistics service providers and relevant government departments.This paper designs an incentive contract for logistics service supply chain to realize information sharing,which expands the research scope of principal-agent theory to a certain extent,and provides a theoretical basis for the healthy and orderly development of logistics service supply chain in China.