Research On The Competitive Strategy Of You Cloud Company,a Cloud Computing Service Provider

With the active promotion of the "Internet +" action,China's cloud computing applications are accelerating its penetration from the Internet industry to the traditional industries such as government administration,finance,industry,and education.Along with the continuous expansion of application scenarios,the demand for this application is also increasing,and the demands tend to be more specific for different industry segmentations.The positive policy and market trend bring huge opportunities for the cloud vendors,but also bring more challenges.The main purpose of this paper is to figure out how to establish a competitive strategy suitable for cloud vendors to break through the fierce market where the industry giants has gradually formed monopoly.YouCloud as a SME in the cloud computing industry,enjoyed rich resources,capital and channels brought by the technology dividend during the first few years of the growing cloud computing industry.With the cloud computing industry intensifying competition,YouCloud's market shares in cloud computing has been declining year by year,and its annual growth rate is far behind the main competitors in the industry.The company also enters the bottleneck period of development.Based on the theory of strategic management and Porter's three general competitive strategies,this paper chooses YouCloud Company as the study case and summarizes the market opportunities for YouCloud Company in terms of macro-policy,economic development,social habits and industrial technology development trend by using PEST analysis method.Then,by using industry life cycle,industry concentration,Porter's Five Forces,cloud computing IaaS industry strategic group,and the competitor analysis of YouCloud company,it is concluded that the competition of cloud computing industry is intensifying and this industry is dominated by oligopolies.YouCloud company will face cruel market competition.The paper also analyses the advantages and disadvantages of YouCloud company from the perspective of resources and capabilities.Through the analysis of SWOT strategy matrix and combining with the vision and mission of YouCloud company,this paper chooses and formulates the competition strategy of YouCloud company from Porter's three general competitive strategies.The paper makes the conclusion that YouCloud company is suitable to adopt centralized strategy.YouCloud company should avoid the market confusion of public cloud products which is facing increasingly fierce competition,and utilize the its technological advantages,brand advantages,user base,as well as company resources to focus on computing solutions in Internet finance,banking,aviation and other subdivisions,to obtain the competitive advantage of the niche market of industry cloud,thereby breaking through the company's current bottleneck.In the end,this paper puts forward the short-term and medium-term strategic objectives of YouCloud company.By drawing a strategic map,it puts forward suggestions on the strategic planning and implementation of YouCloud company from four aspects: finance,customers,internal business processes,learning and growth,which provides a reference for the company to achieve sustainable development.