Analysis On The Marketing Strategy Of The Cloud Computing Service Of X Company

In recent years,with the development of information technology,growth of www,mobile internet,the internet of things and changes on demands for IT both from enterprises and personal applications,cloud computing was born to play a key role into them.Cloud computing is either a creative technology to IT itself,or an innovative integration to various business models.Cloud computing can adapts to different service modes.No matter what services it provide,it changes every company and person's cognition to IT systems to a new height.Currently,as cloud computing is at its early stage,corporate users still need time to establish business confidence and trust on it.Therefore,for the development of cloud computing market,the market still leaves room for deep cultivation,the business models hunger for more design and the marketing of cloud computing technology needs all-round innovation.This dissertation takes X company as research object on cloud computing,the main contents are explained as follows: Part 1,the explanation of choice for the topic,background information,its meanings,the choice of study objects,basic thread of thoughts and key framework.Part 2,a thorough introduction of marketing theories.The third part explains the cloud computing service of X company and analyzes the marketing environment.This part mainly introduces the characteristics of cloud computing service of X company.Then using SWOT to analyze the marketing environment and the disadvantages of their marketing strategies.The fourth part is the analysis of marketing status of Company X's cloud computing service and the issues.The fifth part,according to the problems existing in the marketing strategy of X company,put forward the corresponding solutions,and the advice in X company marketing should be adjusted.