Research On Marketing Innovation Of Rushan Rural Commercial Bank's Intelligent E-Shopping Mall

With the increasingly fierce competition in the financial market,diversified development is imperative.As far as Rushan's financial market is concerned,commercial banks such as Minsheng Bank,CITIC Bank,Shandong Finance Corporation,Xinyue Small Credit Corporation,Rural Taobao,Zhongrongbao and other e-commerce network platforms have entered Rushan one after another,encroaching on the already competitive Rushan financial market.Without loans and intermediary business,there will be no profit.Without profits,banks can not maintain.This is the inevitable trend of social development.However,with the increasingly fierce competition in the financial market,interest rates are becoming more and more market-oriented.In 2015 alone,five interest rate cuts have been made.Now we have already said goodbye to the era of "bank profit equals the difference between deposit and loan".More profits come from intermediary business and financial management business,etc.This also requires us to open up a new way of thinking and develop towards a diversified trend to create more profits.Under the trend of diversification,we should find the right direction in time and constantly adjust our business strategy to meet the more severe test of the market.From the perspective of financial product platform marketing,this paper mainly elaborates four aspects:(1)the marketing status of Rushan Rural Commercial Bank's Intelligent E Purchasing Mall in the changing market environment,through detailed description of the research background and classical theoretical analysis,it finds out the related problems of Rushan Rural Commercial Bank's Intelligent E Purchasing Mall;(2)Rushan Rural Commercial Bank's Intelligent E Purchasing Mall and others.The comparative analysis of e-commerce platforms will classify the types of current rural e-commerce platforms and analyze the current development situation;(3)the deficiencies and deficiencies of Rushan Rural Commercial Bank's Intelligent E-Purchasing Mall in marketing innovation,analyze and elaborate the general situation and current situation of Intelligent E-Purchasing Mall,and describe in detail the existing problems in the development of Intelligent E-Purchasing Mall;(4)The countermeasures and suggestions of Rushan Rural Commercial Bank for the development of the city,through the experience of rural e-commerce platform,combined with the theoretical analysis of Intelligent E-shopping mall,formulate countermeasures and suggestions for the development of Intelligent E-shopping mall.Through the research work,this paper mainly draws the following conclusions:(1)strengthen the self-construction of the shopping mall,that is,marketing product innovation;(2)break through the external restrictions of the shopping mall,that is,marketing channel innovation;(3)strengthen financial cooperation,that is,marketing strategy innovation.This paper covers many aspects of marketing innovation,such as products,channels,strategies and so on.